Jon Gooch is a sonic shapeshifter who treats genre boundaries like playground equipment--something to climb over, swing from, and occasionally dismantle entirely. Operating as both the cartoonish Feed Me and the cerebral drum & bass persona Spor, he's built a creative universe where bass-heavy electronica meets prog rock's narrative ambition, filtered through a distinctly mischievous lens. A former multimedia designer, Gooch brings an auteur's sensibility to electronic music, obsessing over the marriage of sound and visual storytelling while deliberately hiding his technical wizardry behind the curtain. His philosophy? The mystery matters more than the tutorial. He champions creation and destruction in equal measure--literally deleting original files to force forward momentum, bouncing tracks to tape with no safety net, embracing the beautiful impermanence of one-take performances. Drawing from Squarepusher's impossible bass gymnastics and Brian May's guitar heroics, Gooch plays the entire band himself, threading live instrumentation through modular synthesis and vintage tape machines. It's what he calls a "Jim Henson approach to dance music"--taking organic elements and inflating them into something stomping, comedic, and wonderfully inflated. Under his Sotto Voce label, he maintains total creative control, ensuring every frequency, visual, and conceptual thread reflects his singular vision of electronic music as immersive, cinematic experience.