Founded by Steve Lawler as a fearless platform for underground quality over commercial formulas, VIVa champions artistic freedom across house, minimal tech, and techno. With one guiding principle--quality--the label nurtures both legends and emerging talent who stay true to their creative vision. Pioneering digital-first distribution while honouring vinyl culture, VIVa built an extended family of producers united by integrity and innovation, not trends. This is where real artists thrive, fake producers need not apply.